author: Denitsa Dimitrova

В днешно време хората са все по-заинтересовани от електронната търговия.

Ежедневието им е толкова забързано и динамично, че те предпочитат да пазаруват онлайн за 30 мин, отколкото да обикалят физически магазини два часа. Ето и някои от основните предимства да пазаруваме онлайн:

• smaller initial investment – this is a very important advantage of e-commerce, since the money involved is many times smaller than in a physical business. The minimum starting point for a physical object is its premises, related to rent and bills. Then come even more – the big expenses such as repairs, furniture, merchandise, etc. Then comes the turn of staff, etc. With the online store, you need a website and a minimum income to start.
• potential for new customers – customers who are not even from that city or country can shop in an online store. Thus, the flow of new and regular customers is much greater than in a physical store. They don't have to travel or tour, they just open the internet and the store of their choice.

• fewer requirements, documents and permits – brick-and-mortar stores have a myriad of requirements, documentation, and approvals to familiarize their business with. In the online store, they are not so numerous yet. The absence of so many documents facilitates the daily work of the owner and the option for administrative errors.
• daily earnings – the advantage of the online store is that it is always open for the orders of its customers, there are no working hours and lunch breaks. This gives the customer the convenience of shopping when and as much as is convenient for him.

• easy encouragement of impulse buyers – through the online store you can stimulate the so-called impulsive buyers. These are people who make quick buying decisions if you strike their chord. Tricks that e-shops use:
• Attractive product photography;
• Introducing emotions through colors;
• Limited quantities;
• Special, limited series products;
• Timers for expiring promotions;
• Big price reductions;
• promo codes for discounts;
• fast order processing – онлайн магазина дава възможност да избегнеш чакането на опашката на касата, търсенето на пазарна количка и гледането на часовника. Той може чрез онлайн количка и плащане да обработи много пъти повече поръчки от тези на място.

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