author: Denitsa Dimitrova

Nowadays, people are more and more interested in e-commerce. Their daily lives are so hectic and dynamic that they prefer to shop online for 30 minutes rather than visit physical stores for two hours. Here are some of the main advantages of shopping online:

What we mean by "E-Commerce"

• smaller initial investment – this is a very important advantage of e-commerce, since the money involved is many times smaller than in a physical business. The minimum starting point for a physical object is its premises, related to rent and bills. Then come even more – the big expenses such as repairs, furniture, merchandise, etc. Then comes the turn of staff, etc. With the online store, you need a website and a minimum income to start.
• potential for new customers – customers who are not even from that city or country can shop in an online store. Thus, the flow of new and regular customers is much greater than in a physical store. They don't have to travel or tour, they just open the internet and the store of their choice.

Forms of online trade

• fewer requirements, documents and permits – brick-and-mortar stores have a myriad of requirements, documentation, and approvals to familiarize their business with. In the online store, they are not so numerous yet. The absence of so many documents facilitates the daily work of the owner and the option for administrative errors.
• daily earnings – the advantage of the online store is that it is always open for the orders of its customers, there are no working hours and lunch breaks. This gives the customer the convenience of shopping when and as much as is convenient for him.

Disadvantages of e-commerce

• easy encouragement of impulse buyers – through the online store you can stimulate the so-called impulsive buyers. These are people who make quick buying decisions if you strike their chord. Tricks that e-shops use:
• Attractive product photography;
• Introducing emotions through colors;
• Limited quantities;
• Special, limited series products;
• Timers for expiring promotions;
• Big price reductions;
• promo codes for discounts;
• fast order processing – the online store makes it possible to avoid waiting in line at the checkout, looking for a shopping cart and watching the clock. It can process many times more orders than on-site through an online cart and checkout.

© 2023 Iliana Dechkova